PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
Types of pay-per-click advertising
You will find a range of online advertising options that charge you per click to your website.
- Paid search marketing-Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords.
- Display advertising-Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences.
- Social media advertising-Social media platforms, such as Facebook, have high numbers of users who could be your potential customers. PPC advertising on these platforms can help you achieve higher click-through rates to your website.
- Retargeting PPC Advertising-Retargeting uses cookies on a user’s browser to show them specific ads based on their previous online actions. It is also called remarketing.